Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Jobs to Be Done: A Roadmap for Customer-Centered Innovation
Type
Physical Book
Author
Publisher
Language
English
Pages
224
Format
Paperback
Dimensions
21.3x16x2.5 cm
Weight
0.25 kg.
ISBN13
9781400238767
Categories

Jobs to Be Done: A Roadmap for Customer-Centered Innovation

Stephen Wunker (Author) · Jessica Wattman (Author) · David Farber (Author) · Amacom · Paperback

Jobs to Be Done: A Roadmap for Customer-Centered Innovation - Wunker, Stephen ; Wattman, Jessica ; Farber, David

New Book Imported to South Africa
Delivery: 15 Sep - 23 Sep Shipping: 4 to 5 business days.
R 366
R 366

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Jobs to Be Done: A Roadmap for Customer-Centered Innovation"

In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: determining the drivers of customer behavior--those functional and emotional goals that people want to achieve.This simple shift in perspective opens up new insights about your customers and a wealth of hidden opportunities. For example, social media newcomer Snapchat used the Jobs process to capture the millennial demographic. By reducing functionality, the company satisfied its users' unmet need to document real life in the moment, without filters and "like" buttons.Packed with similar examples from every industry, this complete innovation guide explains both foundational concepts and a detailed action plan developed by Wunker and his team.In Jobs to Be Done, the groundbreaking Jobs Roadmap takes you step-by-step through the innovation process and reveals how to: Gather valuable customer insightsTurn those insights into new product ideasTest and iterate until you find original profitable solutionsAnd much more!Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews