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portada join the conversation,how to engage marketing-weary consumers with the power of community, dialogue, and partnership
join the conversation,how to engage marketing-weary consumers with the power of community, dialogue, and partnershipjoin the conversation,how to engage marketing-weary consumers with the power of community, dialogue, and partnership
Type
Physical Book
Author
Publisher
Language
English
Pages
300
Format
Hardcover
Dimensions
23.5x15.3x2.7 cm
Weight
0.50 kg.
ISBN
0470137320
ISBN13
9780470137321
Categories

join the conversation,how to engage marketing-weary consumers with the power of community, dialogue, and partnership

Joseph Jaffé (Author) · Wiley · Hardcover

join the conversation,how to engage marketing-weary consumers with the power of community, dialogue, and partnership - Jaffe, Joseph

New Book Imported to South Africa
Delivery: 07 Oct - 15 Oct Shipping: 6 to 7 business days.
R 422
R 422

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Synopsis "join the conversation,how to engage marketing-weary consumers with the power of community, dialogue, and partnership"

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

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The book is written in English.

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The binding of this edition is Hardcover.

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