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portada Jugar Para Ganar (in Spanish)
Type
Physical Book
Author
Publisher
Year
2020
Language
Spanish
Pages
280
Format
Paperback
ISBN13
9788417623388
Edited in
España
Edition No.
1
Categories

Jugar Para Ganar (in Spanish)

A. G. Lafley (Author) · Roger Martin (Author) · Arpa Editores · Paperback

Jugar Para Ganar (in Spanish) - A. G. Lafley

4,8 estrellas - de un total de 5 estrellas 5 reviews
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Synopsis "Jugar Para Ganar (in Spanish)"

Jugar para ganar; un destacado best seller en The Wall Street Journal y The Washington Post; describe el enfoque estrategico que A. G. Lafley; en colaboracion con el asesor estrategico Roger L. Martin; utilizo para duplicar las ventas de PandG; cuadruplicar sus ganancias y aumentar su valor de mercado en mas de cien mil millones de dolares siendo el CEO de la compania entre los anos 2000 y 2009. El libro muestra a los lideres cualquier tipo de organizacion como dirigir las acciones cotidianas con objetivos estrategicos mas amplios construidos alrededor de los elementos esenciales que determinan el exito de todo negocio: donde jugar y como ganar. Lafley y Martin han creado un conjunto de cinco opciones estrategicas esenciales que; cuando se abordan de manera integrada; nos llevan a adelantar a nuestros competidores: 1. ¿Cual es nuestra aspiracion ganadorar 2. ¿Donde jugaremosr 3. ¿Como vamos a ganarr 4. ¿Que capacidades debemos tener para ganarr 5. ¿Que sistemas de gestion se requieren para respaldar nuestras eleccionesr El relato de como PandG gano repetidamente con este metodo a marcas iconicas como Olay; Bounty o Gillette ilustra con claridad hasta que punto decidir una estrategia y tomar las decisiones correctas para apoyarla marca la diferencia entre jugar y ganar.
A. G. Lafley
  (Author)
View Author's Page
A.G. Lafley is an American businessman and writer known for his leadership at Procter & Gamble (P&G), where he served as CEO in two periods. His strategic focus on innovation and business decision-making has been widely studied in the corporate world.

Among his most notable works is Playing to Win: How Strategy Really Works (2013), co-written with Roger L. Martin. This book, based on his experience at P&G, offers a practical model for developing effective business strategies. His work focuses on business management and corporate strategy, with an emphasis on decision-making and competitiveness. His legacy in business literature has influenced leaders and organizations worldwide.
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Roger Martin
  (Author)
View Author's Page
Roger L. Martin is a renowned Canadian strategic advisor and academic, noted for his innovative approach to business strategy. He has been the dean of the Rotman School of Management at the University of Toronto, where he promoted new perspectives in business management.

Among his most notable works is "Playing to Win: How Strategy Really Works" (2013), co-authored with A.G. Lafley, former CEO of Procter & Gamble. This book, considered a best seller by The Wall Street Journal and The Washington Post, describes the strategic approach that allowed P&G to double its sales and quadruple its profits under Lafley's leadership.
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Customers reviews

Yován Avilez Saturday, April 17, 2021
Verified Purchase

Un libro muy interesante y con temática clara y ejemplos de productos y servicios conocidos que lo hace práctico

00
 Holman Holmancardonasaenz Tuesday, December 26, 2023
Verified Purchase

Excelente servicio , y gracias por importar el libro que hace rato estaba buscando.

00
 Iván Andrés Forero Gómez Thursday, November 14, 2024
Verified Purchase

Excelente libro

00
 Miguel Angel Baldwin Rodriguez Sunday, November 24, 2024
Verified Purchase

Jugar para ganar enseña estrategias claras para tomar decisiones exitosas en negocios competitivos.

00
 Carolina Celeste Delfino Wednesday, February 12, 2025
Verified Purchase

Un gran libro para conocer cómo funciona realmente una empresa

00
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Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in Spanish.

What is the format of this book?

The binding of this edition is Paperback.

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