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portada Leveraging Brands in Sport Business
Type
Physical Book
Publisher
Author
Language
English
Pages
262
Format
Hardcover
ISBN13
9780415534840
Edition No.
1

Leveraging Brands in Sport Business

Mark P. Pritchard Jeffrey L. Stinson (Author) · Routledge · Hardcover

Leveraging Brands in Sport Business - Mark P. Pritchard Jeffrey L. Stinson

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Synopsis "Leveraging Brands in Sport Business"

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

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The book is written in English.

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The binding of this edition is Hardcover.

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