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portada Leveraging Knowledge Assets: Success Factors of External Technology Commercialization (Betriebswirtschaftslehre für Technologie und Innovation, 53)
Type
Physical Book
Publisher
Author
Language
English
Pages
339
Format
Paperback
ISBN13
9783835004566

Leveraging Knowledge Assets: Success Factors of External Technology Commercialization (Betriebswirtschaftslehre für Technologie und Innovation, 53)

Ulrich Lichtenthaler (Author) · Springer Pg · Paperback

Leveraging Knowledge Assets: Success Factors of External Technology Commercialization (Betriebswirtschaftslehre für Technologie und Innovation, 53) - Ulrich Lichtenthaler

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Synopsis "Leveraging Knowledge Assets: Success Factors of External Technology Commercialization (Betriebswirtschaftslehre für Technologie und Innovation, 53)"

Ulrich Lichtenthaler analyzes the main challenges of externally leveraging technology with a focus on strategy, process, organization, culture and reputation. On this basis he investigates the management and performance of external technology commercialization in more than 150 European firms. He presents a detailed benchmarking analysis and empirically identifies success factors for the management of external technology exploitation.

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