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portada Lifestyle Brands: A Guide to Aspirational Marketing
Type
Physical Book
Language
English
Pages
141
Format
Paperback
Dimensions
23.4x15.6x0.8 cm
Weight
0.23 kg.
ISBN13
9781349449071

Lifestyle Brands: A Guide to Aspirational Marketing

S. Saviolo (Author) · A. Marazza (Author) · Palgrave MacMillan · Paperback

Lifestyle Brands: A Guide to Aspirational Marketing - Saviolo, S. ; Marazza, A.

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Synopsis "Lifestyle Brands: A Guide to Aspirational Marketing"

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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