Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Luxury Fashion and Media Communication: Between the Material and Immaterial
Type
Physical Book
Publisher
Author
Language
English
Pages
222
Format
Hardcover
Dimensions
23.4x15.6x2.5 cm
Weight
0.45 kg.
ISBN13
9781350291065
Categories

Luxury Fashion and Media Communication: Between the Material and Immaterial

Wachenfeldt, Paula Von ; Mcintyre, Magdalena Petersson (Author) · Bloomsbury Visual Arts · Hardcover

Luxury Fashion and Media Communication: Between the Material and Immaterial - Wachenfeldt, Paula Von ; McIntyre, Magdalena Petersson

New Book Imported to South Africa
Delivery: 17 Sep - 28 Sep Shipping: 4 to 6 business days.
R 1,964
R 1,964

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Luxury Fashion and Media Communication: Between the Material and Immaterial"

Using image and film advertisements, interviews, social media and public and private archives, Luxury Fashion and Media Communication offers an interdisciplinary approach to analyzing the value of the luxury object. Regular reports on consumption in media and frequent advertising on social media have allowed people all over the world to share in the issues and development of luxury; but how is it communicated, and how has it affected the consumer? An international range of scholars explore the material and immaterial value and meaning of luxury, how it is materialized and how it is communicated between the luxury industry and the consumer. Investigating French, Italian and Spanish luxury brands and their communication strategies on the global market, and including two chapters focusing specifically on the Chinese and American markets, they examine the ambiguity of the luxury commodity. This volume shows particularly the conflicting narratives between the idea of exclusivity and human skills and their mass marketing. In exploring theoretical perspectives alongside the practicalities of how luxury is communicated, Luxury Fashion and Media Communication reveals the value of the luxury object and the consumer's behaviour in relation to that value. It offers an innovative and important intervention in the inter-related fields of luxury fashion, media and communication, and key reading for scholars, students and practitioners wishing to explore the material and immaterial value of luxury.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews