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portada Managing and Marketing Tourist Destinations (Routledge Advances in Tourism)
Type
Physical Book
Publisher
Author
Language
English
Pages
262
Format
Paperback
ISBN13
9780415811484
Edition No.
1

Managing and Marketing Tourist Destinations (Routledge Advances in Tourism)

Kozak Metin (Author) · Routledge · Paperback

Managing and Marketing Tourist Destinations (Routledge Advances in Tourism) - Kozak Metin

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Synopsis "Managing and Marketing Tourist Destinations (Routledge Advances in Tourism)"

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.

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