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portada Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance
Type
Physical Book
Author
Publisher
Language
English
Pages
184
Format
Paperback
Dimensions
22.9x15.2x1 cm
Weight
0.25 kg.
ISBN13
9781951527884
Categories

Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance

Rajagopal (Author) · Business Expert Press · Paperback

Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance - Rajagopal

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Synopsis "Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance "

This book discusses competitive market dynamics explain contextual market entropy caused because of swift changes in the innovation and technology scenarios.It delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking scenarios of large markets. The author analyzes the emerging theory of chaos, fragmentation of markets, and agile business models to gain advantage in the competitive marketplace and deliberates upon factors that are critical to success of firms. In addition, this book presents new insights on developing hybrid business models using both aggressive and defensive marketing strategies to manage market chaos and behavioral complexities of consumers.

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