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portada Marketing 4.0: Moving from Traditional to Digital
Type
Physical Book
Author
Publisher
Year
2016
Language
English
Pages
208
Format
Hardcover
Dimensions
23.1x15.7x1.8 cm
Weight
0.36 kg.
ISBN13
9781119341208
Edition No.
1
Categories

Marketing 4.0: Moving from Traditional to Digital

Philip Kotler (Author) · Hermawan Kartajaya (Author) · Iwan Setiawan (Author) · Wiley · Hardcover

Marketing 4.0: Moving from Traditional to Digital - Philip Kotler

5 estrellas - de un total de 5 estrellas 4 reviews
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Synopsis "Marketing 4.0: Moving from Traditional to Digital"

Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand--and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Philip Kotler
  (Author)
View Author's Page
Philip Kotler (n. 1931) es un economista y profesor estadounidense, considerado una de las máximas autoridades mundiales en mercadotecnia. Doctorado en Economía por el MIT y con estudios en la Universidad de Chicago y Harvard, ha ejercido gran parte de su carrera en la Kellogg School of Management de la Northwestern University. Su visión ha transformado la disciplina del marketing, pasando de un enfoque meramente comercial a una perspectiva integral que incluye la responsabilidad social, la sostenibilidad y la innovación tecnológica.

Autor de más de sesenta libros, entre los que destaca Marketing 6.0, Kotler ha introducido conceptos que hoy son pilares de la gestión empresarial, como el marketing social, el marketing 3.0 y la importancia del valor compartido. Su obra ha sido traducida a decenas de idiomas y utilizada como referencia académica en todo el mundo, consolidándolo como un pensador clave en la evolución del marketing contemporáneo.
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Customers reviews

Agustina Vera Monday, June 04, 2018
Verified Purchase

El producto cumplió con mis expectativas, llegó en buen estado. Tal cual aparece en la publicación. Recomiendo.

00
 Tomás Muñoz Saturday, April 20, 2019
Verified Purchase

Todo excelente

00
 Isabel Cristina Henao Tuesday, October 29, 2019
Verified Purchase

Muy bueno.

00
 Renzo Corredor Sunday, February 02, 2025

Es uno de los libros más completos en marketing que existen además que aborda con ejemplos muy claros cada paso y cuáles son las expectativas que vienen en torno a cómo aplicarlo los nuevos retos y las formas en que se pueden solucionar diferentes dificultades a la hora de hacer llegar un mensaje o hacer promocionar un producto o servicio

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The binding of this edition is Hardcover.

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