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portada Marketing Across Different Cultures. Whirlpool Washing Machines in the uk, usa and India: A Case Study
Type
Physical Book
Publisher
Author
Language
English
Pages
24
Format
Paperback
ISBN13
9783668072282

Marketing Across Different Cultures. Whirlpool Washing Machines in the uk, usa and India: A Case Study

Ali Hammad (Author) · Grin Verlag · Paperback

Marketing Across Different Cultures. Whirlpool Washing Machines in the uk, usa and India: A Case Study - Ali Hammad

New Book Imported to South Africa
Delivery: 19 Aug - 27 Aug Shipping: 13 to 14 business days.
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Synopsis "Marketing Across Different Cultures. Whirlpool Washing Machines in the uk, usa and India: A Case Study"

Research Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, University of Hertfordshire, course: MS, language: English, abstract: Culture has a significant effect on businesses' operations, particularly the marketing mix of many multinational corporations.The aim of the report is to investigate the definition of culture, its source and its effect on the marketing mix of a company. Our study will centre on Whirlpool (a home appliance company from the US) and three of the markets in which it operates: India, UK and the home country USA. As the company produces many products, our focus will be on washing machines. Theories around understanding culture and product analyses such as Hofstede's cultural dimensions and the seven P's of marketing will be used to conclude what aspects of culture need to be studied carefully to successfully enter a new market.

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