Name: Marketing and American Consumer Culture: A Cultural Studies Analysis
Price: 1056.00 ZAR
Availability: InStock
Author: Arthur Asa Berger
ISBN: 9783319473277

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portada Marketing and American Consumer Culture: A Cultural Studies Analysis

Marketing and American Consumer Culture: A Cultural Studies Analysis

Type

Physical Book

Publisher

Palgrave Macmillan

Author

Arthur Asa Berger

Year

2016

Language

English

Pages

164

Format

Hardcover

ISBN13

9783319473277

Edition No.

Synopsis "Marketing and American Consumer Culture: A Cultural Studies Analysis "

In this book, Arthur Asa Berger offers an introduction and critical overview of American consumer culture and Marketing and Advertising theories from a variety of critical, cultural studies perspectives. Condensing various courses and schools of thought into one concise, yet comprehensive work, Berger creates an indispensable resource for understanding critical discourse and semiotic approaches to Marketing and Advertising.

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Marketing and American Consumer Culture: A Cultural Studies Analysis - Arthur Asa Berger

Synopsis "Marketing and American Consumer Culture: A Cultural Studies Analysis "

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