Name: Marketing and Finance: Creating Shareholder Value
SKU: 20738920
Price: 532.00 ZAR
Availability: InStock
Author: McDonald, Malcolm ; Smith, Brian D. ; Ward, Keith
ISBN: 9781119953388

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portada Marketing and Finance: Creating Shareholder Value

Marketing and Finance: Creating Shareholder Value

Type

Physical Book

Author

Publisher

Year

2013

Language

English

Pages

288

Format

Paperback

Dimensions

24.7x18.8x1.6 cm

Weight

0.56 kg.

ISBN

1119953383

ISBN13

9781119953388

Edition No.

0002

Synopsis "Marketing and Finance: Creating Shareholder Value"

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.

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Marketing and Finance: Creating Shareholder Value - McDonald, Malcolm ; Smith, Brian D. ; Ward, Keith

Synopsis "Marketing and Finance: Creating Shareholder Value"

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