Name: Marketing and Psychology. Understanding Customer Behaviour with the ABC Approach
SKU: 64799894
Price: 821.00 ZAR
Availability: InStock
Author: Luan Wise;Tom Bowden-Green
ISBN: 9781032891149

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portada Marketing and Psychology. Understanding Customer Behaviour with the ABC Approach

Marketing and Psychology. Understanding Customer Behaviour with the ABC Approach

Type

Physical Book

Publisher

Routledge

Author

Luan Wise;Tom Bowden-Green

Year

2025

Pages

200

Format

Paperback

Dimensions

23.4x15.6 cm

ISBN13

9781032891149

Marketing and Psychology. Understanding Customer Behaviour with the ABC Approach

Luan Wise;Tom Bowden-Green (Author) · Routledge · Paperback

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Synopsis "Marketing and Psychology. Understanding Customer Behaviour with the ABC Approach"

This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.