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portada Marketing and Public Relations: The Complete Guide for Managers
Type
Physical Book
Illustrated by
Publisher
Author
Language
English
Pages
237
Format
Hardcover
Dimensions
27.6x20.3x1.4 cm
Weight
0.78 kg.
ISBN13
9781639897995
Categories

Marketing and Public Relations: The Complete Guide for Managers

Ben Fischer (Illustrated by) · States Academic Press · Hardcover

Marketing and Public Relations: The Complete Guide for Managers - Fischer, Ben

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Synopsis "Marketing and Public Relations: The Complete Guide for Managers "

Marketing is one of the primary aspects of business management. It is intended to create a new customer base as well as retain and satisfy it. It includes advertising, distribution and selling. Public relations refer to the management of the spread of information between an organization and the public. It maintains and establishes relationships between the organization, the target audience and the media. Writing news releases, designing communications campaigns, working with the press, writing speeches and arranging interviews are all functional areas of public relations. This textbook aims to shed light on some of the unexplored aspects of marketing and public relations. Also included is a detailed explanation of the various concepts, principles and methodologies intrinsic to these fields. It will prove to be a complete reference guide to managers in all professional domains.

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