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portada Marketing Big Oil: Brand Lessons from the World's Largest Companies
Type
Physical Book
Author
Publisher
Language
English
Pages
153
Format
Hardcover
Dimensions
21.6x14x1.3 cm
Weight
0.36 kg.
ISBN13
9781137389169
Categories

Marketing Big Oil: Brand Lessons from the World's Largest Companies

M. Robinson (Author) · Palgrave Pivot · Hardcover

Marketing Big Oil: Brand Lessons from the World's Largest Companies - Robinson, M.

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Synopsis "Marketing Big Oil: Brand Lessons from the World's Largest Companies"

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

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