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portada Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice
Type
Physical Book
Author
Publisher
Language
English
Pages
158
Format
Hardcover
Dimensions
22.9x15.2x1.3 cm
Weight
0.40 kg.
ISBN13
9781475850079
Categories

Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice

David F. Bateman (Author) · Azure D. S. Angelov (Author) · Deidre Pettinga (Author) · Rowman & Littlefield Publishers · Hardcover

Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice - Pettinga, Deidre ; Angelov, Azure D. S. ; Bateman, David F.

New Book Imported to South Africa
Delivery: 22 Sep - 30 Sep Shipping: 6 to 7 business days.
R 1,625
R 1,625

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Synopsis "Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice"

Due to the changing competitive landscape in education, it becomes vital for aspiring school leaders to understand how families select schools for their children. Families today shop for a school in a manner consistent with how they research a new appliance or automobile prior to purchase. Unfortunately, many public schools are unprepared to assist families in this decision-making process. Public schools need to become aware of the changing dynamics of education, understand the reasons for telling others about what they do, and then develop a comprehensive and coherent strategy for successfully marketing their program. That is the purpose of this book. Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice will provide educational leadership students a theoretical understanding of marketing to equip them with sound principles upon which they can build actionable strategies in their professional practice.

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The binding of this edition is Hardcover.

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