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portada Marketing management: the secret of corporate sales
Type
Physical Book
Author
Publisher
Language
English
Pages
68
Format
Paperback
Dimensions
22.9x15.2x0.4 cm
Weight
0.11 kg.
ISBN13
9786204387956
Categories

Marketing management: the secret of corporate sales

Jacques Borel Abada (Author) · Our Knowledge Publishing · Paperback

Marketing management: the secret of corporate sales - Abada, Jacques Borel

New Book Imported to South Africa
Delivery: 21 Oct - 29 Oct Shipping: 13 to 14 business days.
R 802
R 802

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Synopsis "Marketing management: the secret of corporate sales"

Marketing management is not only marketing as a concept, but more globally, the management of all stakeholders and more specifically "the human being" whether it is a customer or a salesperson. This book proposes some answers, along with an exploration of the foundations of marketing. To do so, we will first examine the origins, the etymological understanding and how marketing allows the creation of value for the consumer and for the company. We will then analyze the roles and contributions of marketing in the sales process in companies, while evoking the major obstacles and changes that influence marketing today. Finally, we will discuss the place of the "human being" as a key factor in the sale and positioning of the company through product, price, distribution, and integrated marketing communication policies with the customers of choice for a constant sale and, at the same time, a victory over the competition. No need to recommend it again, this book is made for you.

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