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portada Marketing Metaphors and Metamorphosis
Type
Physical Book
Author
Publisher
Language
English
Pages
227
Format
Paperback
Dimensions
21.6x14x1.4 cm
Weight
0.32 kg.
ISBN13
9781349547098
Categories

Marketing Metaphors and Metamorphosis

P. Kitchen (Author) · Palgrave MacMillan · Paperback

Marketing Metaphors and Metamorphosis - Kitchen, P.

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Synopsis "Marketing Metaphors and Metamorphosis"

Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

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