Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Marketing Psychology: The Paradigm in the Wings
Type
Physical Book
Publisher
Author
Language
English
Pages
220
Format
Hardcover
ISBN13
9780333662779

Marketing Psychology: The Paradigm in the Wings

G. Foxall (Author) · Palgrave Macmillan Ltd · Hardcover

Marketing Psychology: The Paradigm in the Wings - G. Foxall

Cheaper New Book Imported to South Africa
Delivery: 17 Nov - 30 Nov Shipping: 14 to 18 business days.
R 1,814
Faster New Book Imported to South Africa
Delivery: 04 Nov - 12 Nov Shipping: 5 to 6 business days.
R 2,436
R 1,814

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Marketing Psychology: The Paradigm in the Wings"

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews