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portada Marketing, Sales and Customer Management (Msc)
Type
Physical Book
Author
Publisher
Year
2015
Language
English
Pages
251
Format
Hardcover
Dimensions
24.4x17x1.6 cm
Weight
0.62 kg.
ISBN13
9783110410259
Categories

Marketing, Sales and Customer Management (Msc)

Richard Hofmaier (Author) · Walter de Gruyter · Hardcover

Marketing, Sales and Customer Management (Msc) - Hofmaier, Richard

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Synopsis "Marketing, Sales and Customer Management (Msc) "

This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies. In addition, the book is also for executives of project and quality management, research and development (R&D), procurement, logistics, and production departments, who deal with marketing-related topics and are working in related fields. The integrated marketing, sales and customer management (MSC) approach aims to lay out and explain in detail the concepts, tools and implementations of a holistic and sustainable customer-focused approach in order to successfully implement important marketing, sales and customer management measures. The concise presentation of various methods, their applications and evaluations allow managers to better choose specific tools and the necessary means of efficient implementation. In addition, this book presents students enrolled in business management and business administration programs and who are focusing on marketing, sales and customer management with a conceptualized and application-oriented guide for the implementation of holistically integrated strategies, programs and measures.

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The binding of this edition is Hardcover.

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