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portada Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight and Data Science
Type
Physical Book
Author
Publisher
Language
English
Pages
240
Format
Hardcover
ISBN13
9781529233360
Categories

Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight and Data Science

Robert Cluley (Author) · Bristol University Press · Hardcover

Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight and Data Science - Cluley, Robert

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Synopsis "Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight and Data Science"

This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.

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The book is written in English.

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The binding of this edition is Hardcover.

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