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portada Marketing Strategy & Management
Type
Physical Book
Author
Publisher
Language
English
Pages
544
Format
Hardcover
ISBN13
9781529778564
Edition No.
1
Categories

Marketing Strategy & Management

Diane M. Phillips (Author) · Sage Publications Ltd · Hardcover

Marketing Strategy & Management - Phillips, Diane M.

New Book Imported to South Africa
Delivery: 22 Sep - 30 Sep Shipping: 6 to 7 business days.
R 3,400
R 3,400

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Synopsis "Marketing Strategy & Management"

Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement.

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The book is written in English.

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The binding of this edition is Hardcover.

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