Name: Marketing To Win: Creating and Sustaining your Non-Profit Brand
Price: 855.00 ZAR
Availability: InStock
Author: Sommers, Susan
ISBN: 9781895589627

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Type

Physical Book

Author

Susan Sommers

Publisher

Civil Sector Press

Language

English

Pages

258

Format

Paperback

Dimensions

25.4 x 17.8 x 1.4 cm

Weight

0.45 kg.

ISBN13

9781895589627

Synopsis "Marketing To Win: Creating and Sustaining your Non-Profit Brand"

Non-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers. This book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.

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Marketing To Win: Creating and Sustaining your Non-Profit Brand - Sommers, Susan

Synopsis "Marketing To Win: Creating and Sustaining your Non-Profit Brand"

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