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portada Marketing (in German)
Type
Physical Book
Publisher
Author
Year
2002
Language
German
Pages
384
Format
Hardcover
ISBN
3486259253
ISBN13
9783486259254
Categories

Marketing (in German)

Kerstin Stender-Monhemius (Author) · Oldenbourg Wissensch.Vlg · Hardcover

Marketing (in German) - Kerstin Stender-Monhemius

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Synopsis "Marketing (in German)"

Das Lehrwerk ist die konzeptionelle und pragmatische Grundlagenlektüre für das Fach Marketing an Fachhochschulen und Universitäten sowie eine Einführung für Praktiker des Marketing und des Vertriebs. Aus dem Inhalt: Marketing als Managementaufgabe. Grundlagen der Marketingentscheidung. Bestandteile der Marketingkonzeption. Koordination und Kontrolle der Marketingentscheidungen. Besonderheiten des Marketing mit interaktiven Medien. Besonderheiten des Investitionsgütermarketing. Besonerheiten des Dienstleistungsmarketing. Fallstudien.

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The book is written in German.

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The binding of this edition is Hardcover.

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