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portada Marshall McLuhan's Mosaic: Probing the Literary Origins of Media Studies
Marshall McLuhan's Mosaic: Probing the Literary Origins of Media StudiesMarshall McLuhan's Mosaic: Probing the Literary Origins of Media StudiesMarshall McLuhan's Mosaic: Probing the Literary Origins of Media Studies
Type
Physical Book
Language
English
Pages
320
Format
Paperback
Dimensions
22.9x15.3x2.2 cm
Weight
0.50 kg.
ISBN
1442609885
ISBN13
9781442609884
Edition No.
0004

Marshall McLuhan's Mosaic: Probing the Literary Origins of Media Studies

Elena Lamberti (Author) · Multilingual Matters / Channel View · Paperback

Marshall McLuhan's Mosaic: Probing the Literary Origins of Media Studies - Lamberti, Elena

New Book Imported to South Africa
Delivery: 02 Dec - 08 Dec Shipping: 14 to 15 business days.
R 801
R 801

Synopsis "Marshall McLuhan's Mosaic: Probing the Literary Origins of Media Studies"

One hundred years after Marshall McLuhan's birth, Elena Lamberti explores a fundamental, yet neglected aspect of his work: the solid humanistic roots of his original 'mosaic' form of writing. In this investigation of how his famous communication theories were influenced by literature and the arts, Lamberti proposes a new approach to McLuhan's thought.Lamberti delves into McLuhan's humanism in light of his work on media and culture, exploring how he began to perceive literature not just as a subject, but a 'function inseparable from communal existence.' Lamberti pays particular attention to the central role played by Modernism in the making of his theories, including the writings of Ford Madox Ford, James Joyce, Ezra Pound, and Wyndham Lewis. Reconnecting McLuhan with his literary past, Marshall McLuhan's Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment.

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