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portada Media Analysis Techniques
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
368
Format
Paperback
ISBN13
9781506366210
Categories

Media Analysis Techniques

Arthur A Berger (Author) · Sage Pubn · Paperback

Media Analysis Techniques - Arthur A Berger

New Book Imported to South Africa *
Delivery: 01 Apr - 24 Apr Shipping: 3 to 4 business days.
R 2,585.57
R 2,585.57
Delivery to any South Africa address between Wednesday, April 01 and Friday, April 24
Origin: United Kingdom Import costs included in the price ✅
Delivery to any South Africa address between Wednesday, April 01 and Friday, April 24.

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Synopsis "Media Analysis Techniques "

In the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four basic techniques of media interpretation—semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory—that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes learning exercises, a glossary, study guides, and the author’s own illustrations.

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