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portada Media Edge: Media Logic and Social Reality
Type
Physical Book
Author
Publisher
Language
English
Pages
200
Format
Hardcover
Dimensions
22.6x15x1.5 cm
Weight
0.38 kg.
ISBN13
9781433126451
Categories

Media Edge: Media Logic and Social Reality

David L. Altheide (Author) · Peter Lang Inc., International Academic Publi · Hardcover

Media Edge: Media Logic and Social Reality - Altheide, David L.

New Book Imported to South Africa
Delivery: 15 Dec - 21 Dec Shipping: 13 to 14 business days.
R 3,052
R 3,052

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Synopsis "Media Edge: Media Logic and Social Reality"

This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. This thesis was first laid out in 'Media Logic', co-authored with Robert P. Snow in 1979. Thirty-five years on, Altheide discusses his recent thinking about how media logic and mediation is a basic element in constructing social reality. From the internet to the NSA, he shows how media logic has transformed audiences into personal networks guided by social media. He argues that we have reached the media edge as social media have all but eviscerated the audience as a significant factor in the communication equation; mediated communication is increasingly about media performances and individual selection to promote identity.

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