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portada Media, Minorities, and Meaning: A Critical Introduction
Type
Physical Book
Author
Publisher
Year
2010
Language
English
Pages
449
Format
Hardcover
Weight
1.70
ISBN13
9781433111419
Categories

Media, Minorities, and Meaning: A Critical Introduction

Debra L. Merskin (Author) · Peter Lang Inc., International Academic Publi · Hardcover

Media, Minorities, and Meaning: A Critical Introduction - Merskin, Debra L.

New Book Imported to South Africa
Delivery: 04 Dec - 10 Dec Shipping: 14 to 15 business days.
R 3,293
R 3,293

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Synopsis "Media, Minorities, and Meaning: A Critical Introduction"

This book is an examination of how American mass media, including advertising, presents Otherness - anyone or anything constructed as different from an established norm - in terms of gender, race, sex, disabilities, and other markers of difference. Using a mythological lens, the book looks below the surface of media content to explore the psychological, social, and economic underpinnings of a system of beliefs that result in prejudice, discrimination, and oppression. Designed to raise awareness of the foundations of historically-based inequities in the American social, cultural, and economic milieu, the author shows how inequalities are maintained, at least in part, by mass media, popular culture, and advertising representations of Otherness. The book aims to increase awareness of stereotyping in the media, and expose how the construction of people as Others contributes to their marginalization. Written in an accessible and engaging style, with student-friendly discussion questions and resources, this book is suitable for upper-level undergraduate and postgraduate courses.

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