Name: Media Psychology: Exploration and Application
SKU: 53507438
Price: 1469.00 ZAR
Availability: InStock
Author: Navin Kumar
ISBN: 9780367676223

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portada Media Psychology: Exploration and Application

Media Psychology: Exploration and Application

Type

Physical Book

Publisher

Routledge

Author

Navin Kumar

Year

2020

Language

English

Pages

292

Format

Paperback

ISBN13

9780367676223

Edition No.

Synopsis "Media Psychology: Exploration and Application "

This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people's effect on the functioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.

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Media Psychology: Exploration and Application - Navin Kumar

Synopsis "Media Psychology: Exploration and Application "

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