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portada Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives
Type
Physical Book
Author
Publisher
Year
2018
Language
English
Pages
270
Format
Hardcover
Dimensions
23.1 x 15.5 x 2.0 cm
Weight
0.54 kg.
ISBN13
9781138732414
Edition No.
1
Categories

Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives

Federica Ferrari (Author) · Routledge · Hardcover

Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives - Ferrari, Federica

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Synopsis "Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives"

This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book's theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.

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