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portada museum communication and social media: the connected museum
Type
Physical Book
Author
Publisher
Year
2013
Language
English
Pages
226
Format
Hardcover
Dimensions
23.1x15.7x1.8 cm
Weight
0.45 kg.
ISBN
0415833183
ISBN13
9780415833189
Categories

museum communication and social media: the connected museum

Kirsten Drotner (Author) · Kim Christian Schrøder (Author) · Routledge · Hardcover

museum communication and social media: the connected museum - Drotner, Kirsten ; Schrøder, Kim Christian

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Synopsis "museum communication and social media: the connected museum"

Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.

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The binding of this edition is Hardcover.

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