Name: Naked Consumer: How our Private Lives Become Public Commodities
SKU: 1548891
Price: 321.00 ZAR
Availability: InStock
Author: Erik Larson

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Naked Consumer: How our Private Lives Become Public Commodities

Type

Physical Book

Publisher

Penguin

Author

Erik Larson

Year

1994

Language

English

Pages

275

Format

Paperback

ISBN

0140233032

ISBN13

9780140233032

Synopsis "Naked Consumer: How our Private Lives Become Public Commodities "

After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.

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Naked Consumer: How our Private Lives Become Public Commodities - Erik Larson

Synopsis "Naked Consumer: How our Private Lives Become Public Commodities "

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