Name: Negative Political Advertising: Coming of Age
Price: 909.00 ZAR
Availability: InStock
Author: Johnson-Cartee, Karen S. ; Copeland, Gary
ISBN: 9781138976870

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portada Negative Political Advertising: Coming of Age

Negative Political Advertising: Coming of Age

Type

Physical Book

Author

Karen S. Johnson-Cartee

Gary Copeland

Publisher

Routledge

Language

English

Pages

332

Format

Paperback

ISBN13

9781138976870

Edition No.

Synopsis "Negative Political Advertising: Coming of Age"

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

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Negative Political Advertising: Coming of Age - Johnson-Cartee, Karen S. ; Copeland, Gary

Synopsis "Negative Political Advertising: Coming of Age"

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