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portada No Laughing Matter: Race Joking and Resistance in Brazilian Social Media
Type
Physical Book
Author
Publisher
Language
English
Pages
230
Format
Hardcover
Dimensions
22.9x15.2x1.4 cm
Weight
0.46 kg.
ISBN13
9781622737963
Categories

No Laughing Matter: Race Joking and Resistance in Brazilian Social Media

Luiz Valério P. Trindade (Author) · Vernon Press · Hardcover

No Laughing Matter: Race Joking and Resistance in Brazilian Social Media - Trindade, Luiz Valério P.

New Book Imported to South Africa
Delivery: 10 Nov - 16 Nov Shipping: 6 to 7 business days.
R 1,420
R 1,420

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Synopsis "No Laughing Matter: Race Joking and Resistance in Brazilian Social Media"

'No Laughing Matter: Race Joking and Resistance in Brazilian Social Media' examines the social phenomenon of construction and dissemination of colonial-like racist discourses fostered against upwardly-mobile black women through disparagement humour on social media platforms, adopting a fresh and innovative perspective. In this book, Luiz Valério P. Trindade explores the idea that disparagement humour might not be as exempt of social impact as the jokers might believe, and that, in fact, this kind of humour reveals the hidden facet of deep-seated colonial ideologies still present in Brazilian society despite being hailed as a unique model of a post-racial society. The author argues that these ideologies establish and naturalise superior social positions and symbolic privileges to whites while undermining and delegitimising black women's upward social mobility. Social media platforms enable the proponents of these beliefs not only to engage in the practice of online hate speech but also to attract a considerable number of like-minded people, creating a long-lasting echo chamber effect in the cyberspace. This way, they manage to amplify the reach and reverberation of their racist discourses in the online environment in ways not commonly seen in Brazilian offline social contexts. This monograph is of great interest and relevance to students, scholars, and researchers across a variety of disciplines, most notably Critical Race Studies, Media Communication Studies and Critical Humour Studies, and also academics in other areas such as Critical Discourse Analysis, Postcolonial Studies, Cultural Studies and Latin American Studies.

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