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portada objects of desire: consumer behaviour in shopping centre choices
Type
Physical Book
Author
Publisher
Year
2005
Language
English
Pages
271
Format
Hardcover
Dimensions
22.4x15.9x2.1 cm
Weight
0.48 kg.
ISBN
1403901708
ISBN13
9781403901705
Categories

objects of desire: consumer behaviour in shopping centre choices

C. Dennis (Author) · Palgrave MacMillan · Hardcover

objects of desire: consumer behaviour in shopping centre choices - Dennis, C.

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Synopsis "objects of desire: consumer behaviour in shopping centre choices"

What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.

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