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portada Original Brand Manufacturing Business Model
Type
Physical Book
Publisher
Author
Year
2025
Pages
170
Format
Hardcover
Dimensions
23.5x15.5 cm
ISBN13
9789819502523

Original Brand Manufacturing Business Model

Geon-Cheol Shin;Young Won Park;Kyung-Soo Lee (Author) · Springer Verlag, Singapore · Hardcover

Original Brand Manufacturing Business Model - Geon-Cheol Shin;Young Won Park;Kyung-Soo Lee

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Synopsis "Original Brand Manufacturing Business Model"

This book aims to examine the transition of firms from original equipment manufacturing (OEM) and original design manufacturing (ODM) to original brand manufacturing (OBM), focusing on how businesses can evolve to capture greater value in global markets.

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