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portada Overt and Covert Persuasion
Type
Physical Book
Author
Publisher
Language
English
Pages
212
Format
Paperback
Dimensions
22.9x15.2x1.2 cm
Weight
0.32 kg.
ISBN13
9783330012943
Categories

Overt and Covert Persuasion

Salah M. Salih (Author) · Karzan O. Dawd (Author) · LAP Lambert Academic Publishing · Paperback

Overt and Covert Persuasion - M. Salih, Salah ; O. Dawd, Karzan

New Book Imported to South Africa
Delivery: 07 Dec - 11 Dec Shipping: 13 to 14 business days.
R 1,454
R 1,454

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Synopsis "Overt and Covert Persuasion"

Persuasion is "a symbolic process in which communicators try to convince other people to change their attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of free choice." (Perloff 2003) The influence of the power of persuasion can be obviously noticeable in politics, news, and advertising and this in turn influences us. Persuasion can be indefinable, and our response to such sways depends on a variety of factors.This book is an attempt to explore the status of persuasion, both overt and covert. It concentrates on identifying the rhetorical devices, persuasive techniques and strategies employed by politicians and advertisers.Hence, the book aims at developing a taxonomy of rhetorical devices, persuasive techniques, persuasive strategies and the functions each one assumes when employed by politicians and advertisers; exploring the functions of certain rhetorical devices in both election campaigns and advertising language, identifying the persuasive techniques and persuasive strategies the politicians and advertisers employ, finding out whether politicians use more overt or covert persuasion method as compared to advertisers.

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