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portada Personas With Punch: True Stories of six Personas That Made a Difference for Marketers, Companies, and Their Bottom Line
Type
Physical Book
Publisher
Author
Language
English
Pages
64
Format
Paperback
ISBN13
9781091842908

Personas With Punch: True Stories of six Personas That Made a Difference for Marketers, Companies, and Their Bottom Line

Wayne Cerullo; Dennis Flynn; Scott Hornstein (Author) · Independently Published · Paperback

Personas With Punch: True Stories of six Personas That Made a Difference for Marketers, Companies, and Their Bottom Line - Wayne Cerullo; Dennis Flynn; Scott Hornstein

New Book Imported to South Africa
Delivery: 24 Aug - 07 Sep Shipping: 16 to 20 business days.
R 288
R 288

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Synopsis "Personas With Punch: True Stories of six Personas That Made a Difference for Marketers, Companies, and Their Bottom Line"

Many marketers try to get by with flabby, generic demographic descriptions of their audience rather than painting true, inspiring portraits of the people companies are created to serve. This book is designed to equip and encourage B2B marketers with real stories of real B2B personas that have made a difference for marketers, their companies, and their bottom line. The authors bring experience from working with companies such as IBM, Microsoft, Intel, HP, Franklin Covey, Merrill Lynch, Visa, and Citibank, and channel the learning for mid-sized B2B challengers who want to base their marketing on a deep understanding of the people they are designed to serve.

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The book is written in English.

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The binding of this edition is Paperback.

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