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portada Perspectives on International Marketing - Re-Issued (Rle International Business)
Type
Physical Book
Publisher
Author
Language
English
Pages
392
Format
Paperback
ISBN13
9780415752091
Edition No.
1

Perspectives on International Marketing - Re-Issued (Rle International Business)

Stanley J. Paliwoda (Editor) (Author) · Routledge · Paperback

Perspectives on International Marketing - Re-Issued (Rle International Business) - Stanley J. Paliwoda (Editor)

New Book Imported to South Africa
Delivery: 21 Oct - 29 Oct Shipping: 13 to 14 business days.
R 676
R 676

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Synopsis "Perspectives on International Marketing - Re-Issued (Rle International Business)"

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

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The binding of this edition is Paperback.

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