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portada Persuasion in Practice
Type
Physical Book
Publisher
Author
Year
1991
Language
English
Pages
248
Format
Paperback
ISBN
0803933177
ISBN13
9780803933170
Edition No.
2
Categories

Persuasion in Practice

Kathleen Kelley Reardon (Author) · Sage Publications (Ca) · Paperback

Persuasion in Practice - Kathleen Kelley Reardon

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Synopsis "Persuasion in Practice "

What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.

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