Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Persuasive Marketing: The use of NLP in Marketing & Advertising
Type
Physical Book
Author
Publisher
Language
English
Pages
218
Format
Paperback
Dimensions
22.9 x 15.2 x 1.2 cm
Weight
0.30 kg.
ISBN13
9781499155495
Categories

Persuasive Marketing: The use of NLP in Marketing & Advertising

Glyn Parry (Author) · Jim Brackin (Author) · Createspace · Paperback

Persuasive Marketing: The use of NLP in Marketing & Advertising - Parry, Glyn ; Brackin, Jim

New Book Imported to South Africa
Delivery: 20 Aug - 28 Aug Shipping: 4 to 5 business days.
R 346
R 346

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Persuasive Marketing: The use of NLP in Marketing & Advertising"

Persuasive Marketing - The use of NLP inMarketing & Advertising.Why do some advertising campaigns work and others fall flat?Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in 'fixed action patterns' that produceconsistent, predictable responses. These 'fixed action patterns' are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently.Many of these 'fixed action patterns' are well known in Neuro Linguistic Programming (NLP) and are used for creating rapid behavioural change. Perhaps it's not suprising that these exact same patterns are used in marketing and advertisingto increase acquisition, improve loyalty and reduce attrition.In effect these patterns make us more likely to behave in predictable ways.These patterns can be easily identified, measured and charted. This enables the effect of any form of advertising or marketing communication to be predicted.Persuasive Marketing will introduce you to these patterns and how to use them effectively.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews