Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Philosophy of Marketing
Type
Physical Book
Publisher
Author
Language
English
Pages
2032
Format
Hardcover
Dimensions
24.9x17x15 cm
Weight
3.81 kg.
ISBN13
9781446274910
Categories

Philosophy of Marketing

Tadajewski, Mark ; O′Shaughnessy, John ; Hyman, Michael (Author) · Sage Publishing · Hardcover

Philosophy of Marketing - Tadajewski, Mark ; O′shaughnessy, John ; Hyman, Michael

New Book Imported to South Africa
Delivery: 05 Oct - 13 Oct Shipping: 1 to 2 business days.
R 24,332
R 24,332

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Philosophy of Marketing"

The importance of philosophy for developing marketing and consumer theory is a key area of interest amongst scholars in the field, and is typically one of the more difficult to understand and apply. This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge. The major work is edited by three highly-regarded in the field, who also provide a new contextualising introductory chapter for the collection. Volume One: Historical and Philosophical Overview Volume Two: General Theory and the Realism versus Relativism Debates Volume Three: Alternative and Multiple Paradigms Volume Four: Rethinking Concepts Volume Five: Consumer Studies

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews