Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Pioneers of Promotion: How Press Agents for Buffalo Bill, p. T. Barnum, and the World’S Columbian Exposition Created Modern Marketing (William f. Cody. The History and Culture of the American West)
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
408
Format
Hardcover
ISBN13
9780806160108
Categories

Pioneers of Promotion: How Press Agents for Buffalo Bill, p. T. Barnum, and the World’S Columbian Exposition Created Modern Marketing (William f. Cody. The History and Culture of the American West)

Joe Dobrow (Author) · University Of Oklahoma Press · Hardcover

Pioneers of Promotion: How Press Agents for Buffalo Bill, p. T. Barnum, and the World’S Columbian Exposition Created Modern Marketing (William f. Cody. The History and Culture of the American West) - Joe Dobrow

New Book Imported to South Africa
Delivery: 28 Oct - 05 Nov Shipping: 13 to 14 business days.
R 674
R 674

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Pioneers of Promotion: How Press Agents for Buffalo Bill, p. T. Barnum, and the World’S Columbian Exposition Created Modern Marketing (William f. Cody. The History and Culture of the American West) "

The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines our national culture. Transporting readers back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill’s Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World’s Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents. Using mostly newspapers—plus a good deal of moxie, emotional suasion, iconic imagery, and to be sure, alcohol—Burke, Hamilton, and Handy each devised ways to promote celebrities, attract huge crowds, and generate massive news coverage. As a result, a plainsman named William F. Cody became more famous than the president of the United States, a traveling circus turned into the Greatest Show on Earth, and a world’s fair attracted more than 27 million visitors. Tapping his practitioner’s knowledge of marketing and promotion, Dobrow reintroduces readers to Buffalo Bill and his Wild West show, P. T. Barnum and his circus, and the greatest of all world’s fairs. Surprisingly, the promotional geniuses who engineered these enterprises do not appear in history books alongside other marketing and advertising legends such as Ivy Lee, Edward Bernays, or David Ogilvy. Pioneers of Promotion at long last gives these founders of American marketing their due.  

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews