Name: Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
Price: 1202.00 ZAR
Availability: InStock
Author: R. Govers; F. Go
ISBN: 9780230230736

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portada Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Type

Physical Book

Publisher

Palgrave Macmillan

Author

R. Govers; F. Go

Year

2009

Language

English

Pages

256

Format

Paperback

Weight

1.45

ISBN

0230230733

ISBN13

9780230230736

Edition No.

2009

Synopsis "Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced "

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced - R. Govers; F. Go

Synopsis "Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced "

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