Playground to the Exit Sign. An Entrepreneur's Guide to Escaping the Hamster Wheel - Robert Church

Entrepreneurship is sold as freedom. Then it hands you responsibility-usually before breakfast.

From the Playground to the Exit Sign is a clear-eyed guide to building a business that works in the real world: under uncertainty, under pressure, and with the inconvenient constraint that you are a human being-not a motivational quote with a calendar.

Drawing on more than three decades of business experience across corporate leadership and founder-led ventures (bootstrapped and private-equity-backed), Robert Church treats entrepreneurship as what it actually is: applied judgment. You will learn how to choose the right problem, position your value so the market can recognize it, build a model that survives the math, and earn customers through evidence-not hope.

This book also covers what most advice skips:

If you want inspiration, there are plenty of books for that. If you want a practical framework for building a durable business-and keeping your judgment intact while you do it-this book is for you.

You don't need a secret. You need a method.