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portada Policy and Marketing Strategies for Digital Media (Routledge Studies in new Media and Cyberculture)
Type
Physical Book
Publisher
Author
Language
English
Pages
326
Format
Hardcover
ISBN13
9780415747714
Edition No.
1

Policy and Marketing Strategies for Digital Media (Routledge Studies in new Media and Cyberculture)

Liu Yu-Li (Author) · Routledge · Hardcover

Policy and Marketing Strategies for Digital Media (Routledge Studies in new Media and Cyberculture) - Liu Yu-Li

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Synopsis "Policy and Marketing Strategies for Digital Media (Routledge Studies in new Media and Cyberculture)"

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

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