Priceless Publicity: How to get money-can't-buy media coverage for your business
Khatun, H.
Synopsis "Priceless Publicity: How to get money-can't-buy media coverage for your business"
Getting good media coverage for your business isn't cheap...The cost of a full-page advert in a national newspaper, i.e. Daily Mail: 30,000+ / $36,000+ USDThe average cost of hiring a PR agency: approx. 3,000 / $3790 USD per monthHiring an in-house PR manager - 2,500+ / $3,158 USD per monthDoesn't it make more sense to do it yourself? If so, then this book is for you.Perfect for small businesses, authors, consultants and start-ups, in this in-depth book, Priceless Publicity, I tell you what other PR agencies won't - how to secure free, credible and invaluable media coverage for your brand. It's your PR kit in a book.With over 30 easily digestible chapters, you will learn everything you need to know to be able to become your business' own PR guru.You can learn in your own time - at your own pace - whilst still running your business.This book teaches you how to get money-can't-buy media coverage wherever you are in the world, and whatever line of business you are in.There's no classroom theory here, it's all practical and packed full of real examples of media coverage I've secured.So no more: - trying and failing to interest journalists in your business' stories- wasted hours spent Googling how to write a press release- seeing your competitors get coverage you deserve- guessworkInstead, try an alternative solution that really works - empowering yourself to do your own PR, build your brand, and grow your business through the power of priceless publicity.This book is perfect for you if you're a: Start-upAuthorSmall business ownerConsultantEntrepreneurFreelancerAnd the transferable skills in this book apply to ANY industry.Why I created this book...I created this book to help businesses like yours reap the benefits of media publicity, without having to spend a fortune on an agency. As a small business owner myself, I understand that being lean is key, but at the same time, you need to invest to grow and market your brand. So this book is the perfect solution - rather than investing money and outsourcing your PR, you're investing in yourself by doing your own.So what are you waiting for? Go ahead and give your business the greatest chance of success with this book. It will be the best investment you've made.
