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portada Pricing in Business (Routledge Library Editions: Industrial Economics)
Type
Physical Book
Publisher
Author
Language
English
Pages
334
Format
Hardcover
ISBN13
9780815370307
Edition No.
1

Pricing in Business (Routledge Library Editions: Industrial Economics)

Douglas Hague (Author) · Routledge · Hardcover

Pricing in Business (Routledge Library Editions: Industrial Economics) - Douglas Hague

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Synopsis "Pricing in Business (Routledge Library Editions: Industrial Economics) "

This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.

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The binding of this edition is Hardcover.

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