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portada Pro Logo
Type
Physical Book
Publisher
Author
Year
2003
Language
English
Pages
336
Format
Paperback
Dimensions
22.9 x 15.2 cm
ISBN13
9781349514106

Pro Logo

G. Mazzalovo;M. Chevalier (Author) · Springer Nature B.V. · Paperback

Pro Logo - G. Mazzalovo;M. Chevalier

New Book Imported to South Africa
Delivery: 08 Jul - 06 Aug Shipping: 14 to 19 business days.
R 1,043
R 1,043

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Synopsis "Pro Logo"

The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.

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The book is written in English.

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The binding of this edition is Paperback.

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